Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand.

While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. In this way, experiential marketing can encompass a variety of other marketing strategies from individual sampling to large-scale guerrilla marketing.

In the end, the goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision.

Universal Model Group and Evive Productions LLC have operated in the field of Experiential Marketing for nearly twenty (20) years (long before the term Experiential Marketing even became mainstream in today's industries). With an expert staff and roster of seasoned Promotional Team Members, Brand Ambassadors, Promotional Models, Demonstrators, and Field Marketing Managers, Universal Model Group and Evive Productions LLC has the ability to bring your brand and product DIRECTLY to your consumer demographics in a manner that INCREASES your Brand awareness and, ultimately, your sales.